Data Analytics Digital Marketing Music Marketing

Why Music & Events need Data Analytics

M usic industy and Event planning utilize Data Analytics for target marketing, competitive analysis, royalties and forecasting.

  • BMI and ASCAP unite 2017 as the nation’s two leading performing rights organizations to aggregate repertoires leveraging data analytics, dashboards and an interactive API solution  Learn More . . .
  • SiriusXM 2017 leveraged Amazon EFS to quickly launch a new initiative to turn potential challenges into opportunity with media workflows
  • Spotify Stats is a classic example how Spotify leverages the data analyzer by illustrating top tracks, artists, and genres organized by the previous four weeks, last six months, and all time and more.
  • RIAA The Recording Industry Association of America® provides the most comprehensive data on U.S. recorded music revenues and shipments dating all the way back to 1973. RIAA IS still the only system capable of tracking 100% of sales
  • Concert Promoters understand that Data is everything for live music marketing by analyzing your music data to learn more about prospective ticket buyers to optimize attendee activity on the day of the event including SEO, Organic Search, Social Media, Email campaigns, Radio & Podcast advertising, television promotions and fan clubs

Democratizing Music Through Streaming Tech and Data Analytics
Streaming technology is a rapid evolution of the music industry with many benefits across the value line. Delivering a wider variety of music more conveniently to consumers. Artists are engaged in a self-service platform. In summary, democratizing music through streaming technology and data analytics transcribes to more promotional outlets and revenue streams.

Streaming technology is a rapid evolution of the music industry with many benefits across the value line. Delivering a wider variety of music more conveniently to consumers. Artists are engaged in a self-service platform. In summary, democratizing music through streaming technology and data analytics transcribes to more promotional outlets and revenue streams.
 
 

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